Recently, DRSC Publishers reached 15K total units sold.
For the company, this is a very important event, proving that all the work done over the past few years was actually worth it. Yes, DRSC Publishers suffered heavy loses, since such a small amount of sales isn’t enough to cover the running costs of the company. But these loses were covered thanks to investors who decided that the project was worth keeping alive, as well as thanks to extra services, such as translation (by DRSC Translators), design with (DRSC Designers) and the now stopped DRSC Accountancy, who, for a short period of time, offered accounting services. DRSC Media was also created thanks to investors, even though the budget run out very fast, to the point we were unable to write new articles for a short while.
Coming back to DRSC Publishers’ milestone, of these 15K units sold, only 2.3% of them are paperbacks.
Recently, at the beginning of this year, there were multiple reports talking about the decrease in sales of digital books, with an increase of paperbacks sold. But this decrease in digital sales isn’t due to readers going back to paperbacks, as the digital market is now well established. This decrease is probably due, in a large part, to the pricing of paperbacks and eBooks. When the eBook gained popularity, a few years ago, it was marketed as a cheaper alternative, due to no printing and distribution costs. But, as all good ideas, large publishers decided that, instead of selling the digital version for less than the paperback, they could sell both at the same price, thus earning more on the digital version.
When the reader is presented with two options at the same price, this one will not only choose the most convenient option for him, but also the option giving him the most value, in this case, a paperback, as it is a physical good.
An example using a book from our collection would be “Swedish Love Story”. The eBook version costs 2.99€, while the paperback is sold for around 10€. The paperback version has a smaller margin than the eBook version, due to higher printing costs. On top of that, 2.99€ against ~10€ for the same book is a no-brainer for most people owning a device such as a Kindle. But if the eBook for “Swedish Love Story” was sold for 9.99€, and the paperback version for ~10€, what would most people pick? The paperback version, obviously.
But DRSC Publishers is fully committed to eBooks and will keep prices low and margins for authors high, even if this means no profit for the company, for as long as possible. With most of the running costs covered by other services (especially DRSC Translators, the most profitable division of our company), we can afford taking some loses in one division.
Meanwhile, DRSC Media is still in its trial version. We’ll keep the project alive until the end of the year, to determine whether it is worth it or not.
Thank you very much for the past 3 years (5 in total already!),